Apple(US:AAPL) CNETยท2025-09-11 12:01Product Lineup & Design - Apple introduced the iPhone Air, positioned as the thinnest and most durable iPhone, blurring the lines between standard and Pro models [1][4] - The iPhone 17 lineup includes four models: iPhone 17, iPhone 17 Pro and Pro Max, and the new iPhone Air, all starting with 256GB of storage [3][4] - The new iPhone Air features a light design, aiming for power efficiency and detailed shots with a single lens capable of 4K video, marketed as "four lenses in your pocket" [7] - The iPhone 17 Pro includes a three-lens camera system, a larger battery, and a vapor chamber for cooling, targeting content creators [8][9] Camera & Features - All new iPhone 17 models boast improved camera perks, including a better front-facing selfie camera with a wider field of view [5][6] - The new Apple Watch SE starts at around $250 and includes features typically found on high-end models, such as an always-on screen, gesture controls, sleep tracking, and the same processor as the Series 11 [15] Consumer Choice & Market Strategy - Apple's strategy involves offering a wider range of choices, potentially leading customers to shop in-store to experience the phones firsthand [3][11] - The company is packing value into the phones with high-end specs, making the choice between models more about design preference [13][14] - The new Apple Watch SE presents a tough choice, as the primary differentiators for the Series 11 are high/low blood pressure alerts and the ECG app [15] Potential Concerns & Considerations - Consumers may need to consider whether the vapor chamber cooling in the Pro model is worth the extra cost [11] - There is a need for reviews and tests to determine if the iPhone Air overheats compared to the Pro model [12]