Generative and Agentic AI: Driving the Future of Automotive Innovation

NVIDIA's AI Solutions for Automotive - NVIDIA pioneers accelerated computing, assisting companies with AI transformation, particularly in the automotive sector, collaborating with almost all automakers [1] - NVIDIA's solutions span various automotive GenAI use cases, including enterprise transformation, dealership support, in-cabin experience enhancement, self-driving technology, and design/manufacturing improvements [2] - NVIDIA provides an AI factory encompassing compute, software, and tools to handle diverse AI verticals like generative AI, physical AI, and HPC workflows [4] - NVIDIA's AI factory offers optimized use cases with a lower Total Cost of Ownership (TCO) [5] Enterprise AI Applications - Only 1% of enterprises have mature AI deployments, indicating a significant adoption challenge that NVIDIA aims to address with its ecosystem of partners [4] - NVIDIA is helping companies set up IT hubs for employee efficiency, connected vehicle data management, factory floor optimization, and code/test case generation [5] - NVIDIA assists customers with the V-model for design and development, introducing AI agents to improve requirements management [6][7][8] - NVIDIA partners with ServiceNow to introduce AI agents on the factory floor, cutting resolution time from hours to minutes, potentially saving customers hundreds of thousands of dollars per minute [8][9][10][11][12] In-Vehicle AI Applications - China is leading in in-vehicle AI innovation, focusing on personalization, multimodality, companion features, and sentry mode [13][14] - NVIDIA provides solutions for developing AI agents that operate both inside the vehicle and in the cloud, enabling features like predictive maintenance and roadside assistance [16][17][18][19] - NVIDIA offers full-stack platforms, including CUDA, to ensure seamless transition and migration from cloud to car, allowing customers to differentiate their end products [21][22] - Ford is using AI agents for design (V-model), contact center customer service, and in-vehicle repair manuals, demonstrating significant time savings (hours to seconds) [26][27]