Apple(US:AAPL) CNBC Television·2025-09-12 15:01Production & Innovation - The company is dedicating 100% of a factory to triple its production of glass specifically for the newest generations of Apple phones [6] - Every iPhone and Apple Watch sold worldwide will contain glass from this factory [6] - Innovation, particularly the ceramic shield, is key to achieving the desired durability in Apple products [7] - The company emphasizes the ability to produce high-quality, cost-effective products in America [5] Community & Partnership - The company values community and its role in enabling productive lives [3] - The company has a long-standing relationship with Apple, innovating and adapting products to meet their needs [3] - The company highlights the collaboration between American companies to achieve manufacturing success [9] Trade & Manufacturing - The company is transferring a significant amount of overseas production to America [6] - The company is proving that it is possible to manufacture competitively in the US, despite perceptions to the contrary [4] - The company is working to produce all iPhone glass backs and fronts in the US factory [8]