Bloomberg Technology·2025-09-12 19:27Regulatory Scrutiny - The Federal Trade Commission (FTC) is initiating new investigations into potential misleading advertising practices by Amazon and Google [1] - The investigations will scrutinize whether Amazon and Google are properly disclosing the terms and pricing to advertisers in online ad auctions [2] - These investigations are expected to be lengthy [2] - Investors may be becoming accustomed to ongoing government scrutiny of these companies [3] - Google was previously found to have illegally monopolized the search market and some search advertising [3] - Amazon is facing its own antitrust trial in 2027 [3] Potential Impact - The FTC's probes into advertising practices represent a new area of concern for big tech companies [1] - The outcome of these investigations could have long-term implications for the companies involved [1]