How Breaking Bad Saved Omaze

Key Events & Challenges - The company initially secured a deal with Brian Cranston for a Breaking Bad campaign, expecting it to be a breakthrough [1] - A competing company's campaign with Samuel Jackson raised $180,000, 10x more than the company's previous efforts [2] - The company was almost out of cash and lacked a case study to prove its model [6] Strategic Actions & Outcomes - The company representatives attended Brian Cranston's charity event and negotiated a deal by promising to raise $250,000, exceeding the competitor's $200,000 promise [3][4] - The Breaking Bad campaign ultimately raised $300,000 [5] - The success with Brian Cranston led to collaborations with Aaron Paul and a Breaking Bad finale event, raising $1.7 million [5]