HOW TO BEAT BIG BRANDS
Mark Tilburyยท2025-09-16 13:02
McDonald's is the largest fast food brand. So, Five Guys has to advertise itself as premium. Uber is the biggest ride app.So, Lift has to advertise itself as friendly. Amazon is the largest online retailer. So, Etsy has to advertise itself as unique.Starbucks is the largest coffee brand. So, Duncan has to advertise itself as a daily routine. And Zara is the biggest fashion brand.So, H&M has to advertise itself as affordable. If you don't own the market, own the angle. ...