HOW TO BEAT BIG BRANDS
Mark Tilburyยท2025-09-16 13:02
Marketing Strategy - When not the market leader, companies should focus on a unique angle [1] - Fast food brands like Five Guys advertise as premium due to McDonald's market dominance [1] - Ride-sharing apps like Lyft emphasize friendliness because Uber is the largest [1] - Online retailers like Etsy promote uniqueness given Amazon's size [1] - Coffee brands like Duncan highlight daily routine due to Starbucks' market position [1] - Fashion brands like H&M advertise affordability because Zara is the biggest [1]