WSJ’s Tim Higgins: Apple is facing a situation similar to the one Microsoft faced a generation ago

App Store & Legal Challenges - The App Store faces legal and regulatory challenges from competitors [1] - Apple's App Store facilitates a trillion dollars annually [3] - Epic Games' founder Tim Sweeney stated that taking on Apple and Google cost his company over 1 billion dollars in lost sales and legal fees [13] - Apple's legal strategy involves pushing boundaries, giving them a competitive edge due to rivals' limited resources [12] Competitive Landscape & AI - The tech industry's history involves creating new tech titans on the backs of the old [8] - Investors are concerned that Apple is behind in AI [17] - There's a bet in Silicon Valley that a new device will displace the iPhone in the AI era [18] - The industry is in an AI dominance race, and there are concerns Apple may have lost focus [16] Apple's Stance & Strategy - Apple believes it is right and defends its user-centric approach [11] - Apple has a special relationship with the White House through Tim Cook, but doesn't engage in government relations like Microsoft [15] - Apple argues that companies attacking it aren't paying their fair share [15]