Mercor Founder’s Early Donut Side-Hustle

Business Strategy & Operations - The individual initially purchased donuts from Safeway for $5 per dozen [1] - The individual resold the donuts at middle school for $2 each [1] - The individual scaled up the operation by purchasing 10 dozen donuts at a time [2] - The individual faced competition and temporarily dropped prices to $1 to eliminate competitors [2] Cost & Pricing - Safeway sold donuts for $5 per dozen [1] - The individual's mother charged $20 for transportation [2] - Competitor Chuck's donuts had a cost basis of approximately $1 [2]