Cracker Barrel(US:CBRL) CNBC Television·2025-09-18 13:52Company Performance & Strategy - Cracker Barrel's refresh strategy, intended to modernize the brand, faced significant customer backlash [2][3] - The company anticipates traffic to decline by 7-8% due to the negative reaction to changes, particularly regarding the "oldtimer" menu item [2] - Management acknowledged the misstep and is backtracking on some refresh initiatives [3] - The company's experience highlights the risk of altering elements that customers deeply value [3] Leadership & Decision-Making - The CEO had to address the controversy on a difficult conference call [2] - The refresh strategy, while initially seen as a good idea, proved to be ill-advised in execution [2][3] - The situation underscores the importance of carefully considering customer preferences when implementing changes [3] - The company wishes the CEO well despite the mistake [4]