Meta unveils new Ray-Ban smart glasses with AI assistant and digital display
Product Launch - Meta unveiled a new pair of smart glasses at its annual hardware event [1] - The new smart glasses cost $799 and will be on sale September 30th [1] Market Performance - The first generation of glasses in partnership with Rayban in 2021 had lackluster sales [2] - The second generation with AI tools saw more success, selling more than 2 million pairs since 2023 [2] AI Integration - The new glasses can be controlled by small hand gestures with a wristband [1] - This second generation of glasses had AI tools [2]