Appel CEO Tim Cook on iPhone 17 launch: It's the most important day of the year for us

Product Launch & Features - iPhone 17 launch is a major event, akin to the Super Bowl for Apple [1][2] - iPhone 17 Pro offers a new design, enhanced performance, and next-level camera capabilities [2] - iPhone 17 Air provides pro performance in a thin, light design [3] - AirPods Pro 3 features live translation and a significant upgrade in audio quality compared to previous versions [6] - New selfie camera features include center stage, automatic readjustment for more people, and landscape mode selfies in portrait mode [8][9] - Picture-in-picture feature allows users to share their excitement during FaceTime calls [9] Sales & Supply - Trade-in values are high, and tariffs do not increase prices [4] - Phones may be available for free with carrier plans [5] - Supply is maintained in stores for walk-in customers and pre-orders [5] - Dubai, China, and India are experiencing strong demand [5][13] AI & Health - AI is integrated throughout Apple products, such as live translation, though not explicitly labeled as such [7] - Apple Watch is expected to notify 1 million (1,000,000) people about potential hypertension this year, addressing a global issue affecting over 1 billion (1,000,000,000) people [7] Manufacturing & Competition - Apple is open to competition in the foundry business and welcomes Intel's potential return [11] - Apple is investing in US manufacturing and training programs, such as the manufacturing academy in Detroit [12]