Apple(US:AAPL) CNBCยท2025-09-21 15:00Product Innovation & Technology - The iPhone Air is the thinnest iPhone ever at 5.6mm, featuring a flexible front camera and dual recording capabilities [1] - The A19 Pro chip, Apple's most advanced, powers both the Air and 17 Pro, integrating neural accelerators into the GPU cores for on-device AI [2][3] - Apple's new modem, C1X, and wireless chip, N1, signify a move towards controlling the full silicon stack for optimized product solutions [4] AI Strategy & Implementation - Apple is focusing on building the best on-device AI capability, integrating neural processing into GPUs for enhanced performance across applications [8][9][12] - The integration of neural accelerators into each GPU core allows for seamless switching between 3D rendering and neural processing instructions [9] - Apple emphasizes privacy, efficiency, and control as key benefits of on-device AI processing [15] Supply Chain & Manufacturing - Apple is increasing its commitment to manufacture in the US, with TSMC ramping up three-nanometer production in Arizona [35][36] - Geopolitical risks associated with relying entirely on Taiwan for chip manufacturing are a concern for Apple [33] - Apple anticipates using its own modems in all devices within the next two years, including Mac and iPad [30] Competition & Market Dynamics - Apple's move to in-house wireless and Bluetooth chips impacts Broadcom and Qualcomm, though licensing deals will continue [18][21][28] - Qualcomm remains the gold standard for modems, particularly in high-end Android smartphones [28] - Apple's custom modem, C1X, uses 30% less energy compared to the Qualcomm modem in the iPhone 16 Pro [23][24]