Apple(US:AAPL) Bloomberg Television·2025-09-22 18:00Product Overview - The iPhone 17 features a 120 Hz screen with an always-on display, enhancing performance [1] - The iPhone Air stands out with its thin design and large screen, resembling Samsung's S25 Edge [2] - The iPhone 17 Pro showcases a bold design with a bright orange finish, alongside a neutral silver option [3] Camera Performance - The iPhone 17 includes a new square sensor selfie camera with intelligent portrait/landscape switching [1] - The main and ultra-wide cameras on the iPhone 17 are considered solid [2] - The iPhone Air lacks an ultrawide camera, which is a notable drawback [3] Battery and Features - The iPhone 17 Pro offers the best battery life, a clear improvement from the previous year [4] - The iPhone Air's battery life is better than expected but not exceptional [2] - The iPhone Air is missing a second speaker, impacting video playback in landscape mode [3] Market Positioning - The iPhone 17 is no longer perceived as a compromise [4] - The iPhone Air represents a peak of future design, despite certain trade-offs [4] - The iPhone 17 Pro, with its industrial design, is positioned as the most premium option [4]