Advertisers in 'Wait and See Mode': MikMak’s Tipograph
Bloomberg Technology·2025-09-26 18:38
With all these questions remaining about how on earth the algorithm continues and whether we all remain 170 million US users using it as much. What are advertising decisions being made right now. Advertisers in a wait and see mode.Right now, it is still commonplace for tech talk. And we're actually seeing all time high traffic. In September 1st, 20% of total traffic from advertisers was allocated to tick tock.If we date back to Q1, it was 10%. So people still see tick tock as a place to build brand and driv ...