Nike needs to 'get market cleaned up' to be cool again, says Williams Trading's Sam Poser

Analyst Perspective & Rating - Senior equity analyst Sam Poser now has a buy rating and a $100 price target on the stock [1] - Analyst expects to see sell-through rates during the holiday season, which will encourage investors to step up [2] - The "show me" story will be based on data that starts coming out, particularly with the large number of new product pairs and units appearing during the holiday season [2] Leadership & Restructuring - New leadership team and business restructuring (sport offense) are expected to yield results that will make the company cool again [3] - The company realized they had a leader that understood what the company was all about [4] - The "sports offense" is essentially the same as the "category offense" [4] - Bringing people around single sports together is essential to make it work [5] Market & Brand - Getting the market cleaned up, outside of China, is probably over 90% finished [6] - Continuing to bring in newness in the correct amount at the correct place to generate more attention to the brand [6] - The company saw the first steps of brand improvement in the first quarter [6]