Coinbase launches campaign to stop banking industry’s efforts to undo provisions of the GENIUS Act

Regulatory Landscape & Legislation - Coinbase launched a six-figure marketing campaign against banks advocating for a rollback of crypto exchanges allowing stablecoin rewards [1] - The Genius Act, passed in July, allows crypto exchanges to offer rewards for stablecoins, which banks are now challenging [1][2][3] - The Blockchain Association supports the Genius Act, while banks are attempting to modify it through the Clarity Act [9][10] - Coinbase advocates for the Clarity Act to establish a clear market structure for crypto, assigning jurisdiction to the SEC and CFTC [11][19][20] - The company is pushing for the Senate to pass its version of the Clarity Act, potentially incorporating elements from the House version [22][23] Market & Competition - Coinbase offers a 41% reward for holders of USDC stablecoin [6] - Banks are perceived as trying to eliminate competition from crypto exchanges offering higher rewards on stablecoins compared to traditional savings accounts (approximately 025%) [5][7][8] - The company aims to preserve competition in the financial system and prevent a monopoly by big banks [5] - Coinbase believes the continued growth and adoption of stablecoins indicate the success of the Genius Act [18] Tax Policy & SEC - Coinbase prioritizes sensible crypto tax policy and seeks fair treatment of crypto assets compared to other asset classes [27][28][29][30] - The company is pursuing FOIA litigation against the SEC, alleging unfair treatment of crypto assets and destruction of text messages by the previous administration [32][33][34][35]