The Massive Expansion of McDonald's

Expansion Strategy - McDonald's, after net closing over 900 stores between 2015 and 2021, is now pursuing a multibillion-dollar global expansion, targeting exurban and suburban residents [1][3] - The expansion is driven by population migration trends, particularly in states like Texas, which has gained 2 million new residents since 2020 [4] - McDonald's aims to position itself within a five-minute drive of as many people as possible, capitalizing on growth in areas north of Dallas [2][5] Market Dynamics and Consumer Perception - The expansion caters to the convenience sought by parents and residents in rapidly growing suburban areas [6][7] - While some residents are wary of the big business atmosphere, many appreciate the convenience of having a McDonald's nearby [7] - McDonald's is often an early business presence in rapidly growing towns, though in some North Texas locations, they are playing catch-up [8][9] Store Performance - New McDonald's stores may initially experience lower traffic compared to older, established stores in denser areas [10] - McDonald's anticipates that the traffic in new stores will catch up within two to three years [11]