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Apple goes all in on custom chips
AppleApple(US:AAPL) CNBCยท2025-10-08 16:01

Product Features & Technology - iPhone Air is the thinnest iPhone ever at 5.6 mm [1] - New iPhone lineup features Apple's A19 Pro chip, the company's most advanced chip [2] - A19 Pro includes neural accelerators inside the six GPU cores to enhance on-device AI capabilities [3] - New Apple designed modem C1X and Apple's first wireless chip in iPhone N1 are included in the Air [5] AI Strategy & Market Pressure - Wall Street is putting pressure on Apple regarding its AI strategy [4] - Apple aims to make iPhone the best platform for developers to run their AI applications [4] - Apple is integrating neural processing to achieve MacBook Pro class performance within an iPhone [3]