“Pokimane” on Scaling a Streaming Business

Content Creation & Platform Strategy - The content creator started with video games on Twitch in 2013 and expanded to IRL (In Real Life) and just chatting content as the platform evolved [2][3] - Different platforms attract different demographics; Twitch is primarily male and sometimes younger, while TikTok has a majority female audience [5][6] - IRL streaming in Los Angeles requires security due to safety concerns, while streaming in other countries feels safer [7][8] - The content creator prioritizes speaking to direct experiences and advocating for human rights and respect [10][11] Monetization Strategies - Twitch offers a subscription model where viewers pay $5 per month, generating income for the streamer [14] - The primary source of income is sponsorships and contracts, followed by business ventures, and then subscriptions [15] - Income streams vary greatly depending on the platform; Instagram and other platforms rely primarily on ads and sponsors [15] Safety & Moderation - Online and in-person safety are key concerns, requiring moderation and security measures [7][8] - The content creator moderates platforms to ensure personal and community safety [8]