How Costco’s Clothing Business Became Bigger Than Abercrombie And Gap

Apparel Business Growth - Costco's apparel business has grown significantly, becoming a nearly $10 billion industry [1] - Over the past five years, Costco's apparel sales have increased by nearly 40%, surpassing competitors like BJ's (28%) and Sam's Club (21%) [3] - Men's apparel sales reported double-digit growth in the latest fiscal quarter [5] Business Strategy - Costco's success relies on a mix of its private label, Kirkland Signature, and popular brand-name products [4] - Costco often partners with brands to create lines specifically for its stores, sometimes offering slightly different versions than mainstream stores [5] - Licensing is another way for big brands to get onto Costco's shelves [6] - Costco maintains a low initial markup of around 14% on most items to keep prices competitive [17][19] Market Position and Competition - Costco's apparel segment is larger than Gap, Calvin Klein, Tommy Hilfiger, Abercrombie & Fitch, and Old Navy [4] - Competitors are taking Costco more seriously in the apparel market, as evidenced by lawsuits like the one from Lululemon [15] Financial Performance and Stock - Over the past five years, Costco's shares are up around 150% [24] - Costco's gross margin hovers around 10%, lower than Target and Walmart, due to its low markup strategy [17]