Behind the Big Screen Business: IMAX & the Future of Cinema

When you see the word IMAX attached to a movie title, you know exactly what that means. Big screen, big stars, big special effects. And as a business, IMAX has big ambitions.>> People think of IMAX and they say, "Oh, it's a brand." People come to IMAX because of the brand. But the brand really represents a lot of technology and a lot of elements. And it it's no one thing.We're a manufacturer. We're a distributor. We have big marketing business.We're global. We're in 90 countries. >> IMAX is a small cap comp ...