Apple revs up for F1 rights: Here's what to know

Media Rights Deal & Market Opportunity - Apple is close to finalizing a US media rights deal with Formula 1, expected to be worth $140 million per year [1] - Formula 1 is considered a "buy low" candidate in the US, despite its increasing value, indicating potential for further growth [5][6] - F1 viewership in the US is around 1 million people per race, suggesting significant growth potential compared to other sports [2] Apple's Sports Strategy - Apple's sports strategy focuses on acquiring all rights for a sport, ensuring every event is available on Apple TV [9] - Apple aims to offer unique and differentiated experiences in sports content [11] - Apple is taking a long-term approach to building a robust media business, including accumulating sports rights [16] Potential Media Landscape - Apple is unlikely to acquire legacy media assets like Warner Brothers Discovery [15] - Apple believes that in the future, leagues will prefer selling all rights to one platform rather than dividing them among multiple streaming services [13]