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Apple’s BACK on Track: M5 Updates, iPhone Sales, and Clever Commercials | One More Thing
AppleApple(US:AAPL) CNET·2025-10-24 12:00

Product Updates & Strategy - Apple released new iPad Pro, MacBook Pro, and Vision Pro models featuring the M5 chip, focusing on enhanced performance for AI and graphics-intensive tasks while maintaining the same design and price points [1][5][6] - The Vision Pro received a new dual knit band for improved comfort, and the iPad Air now has a Black Magic Keyboard option [7] - Apple TV Plus was rebranded to Apple TV, aiming for simplification in the user experience [3][10] Market Performance & Trends - iPhone Air sold out quickly in China after pre-orders began [11] - Samsung is reportedly discontinuing its Galaxy S25 Edge due to low demand, contrasting with the iPhone Air's success in China [11] - Apple shares hit a new record high following optimism about iPhone 17 sales, driven by strong performance of the base model in China and upgrades to the Pro Max in America [15][16] Content & Partnerships - Apple secured a deal to stream Formula 1 races on Apple TV, paying approximately $140 million per year for the rights, starting in 2026 [1][9] - Select F1 races and practice sessions will be available for free on Apple TV for non-subscribers [9] Innovation & Recognition - The United States Mint released designs for 2026 coins honoring American innovation, including one featuring Steve Jobs with the phrase "make something wonderful" [14]