AWS Customers Want to Create Content 'Faster, Cheaper and Better,' Says Exec

Cloud Adoption in Media and Entertainment - Cloud has become the backbone of global media distribution, enabling streaming services and global reach [2] - Over 1 billion people are receiving streaming content through the services provided [3] - 750 million people are playing games every month using these services [4] Industry Growth and Trends - The entertainment industry is projected to be worth $3.5 trillion by 2029, up from $2.9 trillion last year, representing a $600 billion opportunity [12][13] - Traditional entertainment brands need to diversify and create more interactive and immersive experiences due to generational preferences for games, social media, and user-generated content [13][14] - Customers want to create high-fidelity content faster, cheaper, and better, including live, episodic, theatrical, and animated content [7][8] Monetization and Fan Engagement - There is a focus on cultivating multichannel monetization opportunities beyond traditional advertising [8][9] - Companies are hyper-focused on next-generation fan engagement to retain subscribers and encourage repeat engagement [9][10] AWS Services and Capabilities - AWS provides building blocks for customers to build anything they can imagine [6] - AWS Elemental Media Services, celebrating its 10th anniversary, allows for broadcast and production tasks to be done in the cloud, offering sustainability and cost benefits [25][26][27] - AWS is actively involved in industry organizations like SMPTE, CTP, and Movie Labs, contributing to the advancement of the media and entertainment industry [30][31] Sports Engagement - Live sports have a high engagement factor, leading to strategic relationships with organizations like Formula One, PGA Tour, and the NBA [19][20] - AWS is partnering with the NBA to launch "NBA inside the game," a platform to ingest billions of data points to create a more interactive and insightful sports viewing experience [20]