Warner Bros. Discovery(US:WBD) Bloomberg Technologyยท2025-10-27 21:22Mergers and Acquisitions - Warner Brothers Discovery is potentially seeking a bidding war for Paramount, with David Ellison being the only party offering to acquire the entire company [2] - David Zaslav is reportedly pushing back on Paramount's guidance, potentially to negotiate a higher price in a deal with David Ellison [1] - David Ellison has increased his offer for Paramount three times [2] Company Dynamics - Warner Brothers Discovery employees are accustomed to uncertainty due to previous mergers and acquisitions, including Time Warner's sale to AT&T and subsequent merger with Discovery [3][4] - David Zaslav's leadership is divisive within Warner Brothers Discovery, with varying employee reactions to potential deals [4] Entertainment Industry Trends - The band BTS is credited with popularizing K-Pop globally and was the best-selling artist in the world in 2020 and 2021 [5] - BTS is planning a comeback with a new album in March and a world tour with approximately 65 dates, including over 30 in North America [6] - Major concert promoters competed to promote BTS's upcoming tour [6]