Adobe's AI Is Already Providing Value to Users, CEO Says

Generative AI and Innovation - Adobe Express is recognizing a bigger trend in generative AI, enabling everyone to tell their story creatively [2][3] - Generative AI simplifies content creation through prompts, creating images, videos, and audio [6] - Adobe is combining ideation with authoring applications like Express, Photoshop, and Acrobat, enhancing user experience [7] - Firefly models are designed to be commercially safe, trained on licensed content, and enabling enterprises to create custom models [10][13] - Adobe is focused on inference, usage, and workflows to provide lasting value to customers [24] Market Strategy and Competition - Adobe's product segmentation caters to creative professionals, marketers, and business professionals with different pricing and metrics [33] - The company believes models are a great on-ramp, but interface and usability are key for monetization [22] - Adobe is confident in its ability to monetize through inference, providing software, tools, and workflows [23][24] - The company emphasizes the importance of being a responsible provider of creative technology, representing the entire creative community [17] Partnerships and Infrastructure - Adobe has partnerships with major hyperscalers like Nvidia, Microsoft Azure, Google GCP, and Amazon AWP for technology provision [26] - The company acquired GPU capacity early on and has great partnerships to support its engineering needs [27][28]