Starbucks: What to know before the coffee giant's Q4 earnings

Joining us now is Jacob Aken Phillips of Millius Research. Jacob, it's great to have you on. You got a sell rating on Starbucks.We know this is a turnaround play right now. What do you need to see to feel like the turnaround's taking root. >> Yeah.So, I think that most people are going to be focused on the traffic number more than EPS. I think people would be willing to accept some margin compression or some EPS pressure if they're able to accelerate traffic. But that said, they've just rolled out the Green ...