Apple CEO Tim Cook on iPhone 17 launch: It's the most important day of the year for us

Product Launch & Features - The iPhone 17 family represents a significant leap forward, with each year bringing advancements [10] - The Pro model boasts a totally new design, incredible performance, and next-level camera capabilities [2] - The Air model is thin, light, and offers pro performance in a slim package [3] - New features include improved selfie capabilities with center stage, allowing more people to be included and automatically adjusting for landscape mode [8] - The phone can take selfies in landscape mode even when held in portrait mode [9] - Picture-in-picture functionality allows users to share their excitement during FaceTime calls, such as at a concert [9] Sales & Supply - Trade-in programs are favorable, and there are no price increases due to tariffs [4] - Phones can be obtained for free with a plan from carriers [5] - Apple maintains in-store supply for walk-in customers and to fulfill pre-orders [5] - Early sales data shows strong performance in China and Dubai, with Dubai having the longest lines [5][6] Technology & Innovation - AI is integrated throughout the phone and AirPods, including live translation [7] - AirPods Pro feature live translation and a four-times improvement in A&C compared to the original model [6] - The Apple Watch has hypertension notification capabilities, potentially notifying 1 million people this year alone, addressing a global issue affecting over 1 billion people [7] Manufacturing & Competition - Apple welcomes competition in the foundry business and would like to see Intel's resurgence [11] - Apple is investing in education and training programs in the US, such as the manufacturing academy in Detroit [12]