Starbucks CEO on betting big on protein drinks

Product & Trend - Over 90% of drinks can now have protein added, aligning with current consumer health and wellness trends [1] - Starbucks aims to provide customers with personalization, particularly around protein options [2] Competitive Advantages - Starbucks is the largest coffee drive-through business [3] - Starbucks is the largest mobile order or digital coffee business [3] - Starbucks is the largest delivery coffee business [3] - Starbucks is the largest cafe coffee business [3] Customer Experience - The combination of connection, community, and the craft of coffee provides tremendous value to customers [4] - Starbucks aims to be the world's greatest customer service company [4]