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Amazon sends Perplexity cease-and-desist over AI browser agents making purchases
AmazonAmazon(US:AMZN) CNBC Televisionยท2025-11-04 20:07

Legal Dispute - Amazon sent a cease and desist letter to AI startup Perplexity over its AI-powered web browser [1] - Amazon is attempting to block Perplexity from allowing users to shop on its platform using AI agents [2] - Perplexity accuses Amazon of using "latigious bullying" to block user choice, arguing AI agents are extensions of the user [3] AI Technology & Competition - Perplexity claims its AI tools act solely on a person's behalf, insisting big tech shouldn't control how people shop online [4] - Amazon is trying to drive users to its own AI assistant, Rufus [4] - Google recently unveiled its own AI agents built into its Chrome browser, which could theoretically shop on Amazon [4]