Nike creates ‘robot’ shoe to give runners a bionic boost

Product Innovation - Nike introduces "Amplify," a powered footwear system designed to enhance movement [1] - The system features a flexible cuff battery and motor to aid walking and running [2] - The technology calibrates to the user's muscles and gait, providing an assistive "hug" [3] - The system can be controlled through an app and worn with or without the robotics [5] - Nike emphasizes the design aims to help people move more, whether faster or further [5] Target Audience & Application - The shoe may not be designed for competitive sports but could benefit recovery for elite athletes [6] - It may help individuals who want to reduce stress or strain during activities like marathon training [6] Concerns & Considerations - There are concerns about battery dependency and potential muscle weakness [7] - Designers acknowledge the complexity of the human body compared to machines [7] - Early prototypes had durability issues, but the final product is expected to be more durable [8]