Viral Starbucks ‘Bearista’ cup causes frenzy among customers

Product Craze & Social Media Impact - Starbucks' 20 oz glass barista cup sparked a viral craze due to its limited availability and holiday theme [1] - The cup, originally priced at $29.95, is now being resold for hundreds of dollars [3] - Social media platforms, like TikTok, amplified the demand as users documented their attempts to acquire the cup [1][2] - The phenomenon highlights the importance of social media in driving product demand and creating viral marketing opportunities [4][5] Consumer Behavior & Marketing Strategies - The cup's popularity is attributed to its perceived rarity and exclusivity, creating a sense of specialness for those who obtain it [4] - The trend mirrors previous instances of viral product crazes, such as the Stanley tumbler craze at Target [4] - Companies should consider social media's influence when planning promotions to maximize impact [5]