Apple is reportedly working on a cheaper Mac laptop with an iPhone chip #Vergecast

Product Strategy - Apple is reportedly developing a more affordable laptop, priced under $1,000, potentially powered by an iPhone chip [1] - The company aims to address the market gap for consumers with an $800 budget seeking a laptop [2] - The new product could target students, expanding the market beyond cut-down versions of existing products [2] - The industry questions why the MacBook Air isn't already serving as the general-purpose consumer machine at a lower price point, such as $700 [3] Market Positioning - Apple's current strategy involves offering numerous SKUs and incentivizing customers to upgrade RAM or storage at a premium [1] - The company is perceived to be perpetually pushing customers towards the second most expensive option [2]