LTK Launches Brand Profiles as Alternative to Digital Storefront

User Base & Engagement - LDK has 40 million monthly active users globally on LTE [1] - LDK boasts 30% of Gen-Z and millennial women in the US [1] - The platform sees 60 people shopping every second [2] Sales & Revenue - $11,000 of product is purchased every minute on the platform [2] - This equates to $6 billion annually, comparable to an "Era's Tour" every quarter [2] - Sales are growing by $1 billion since 2024 [2] Creator Influence & Brand Strategy - Creator trust is up over 20% year-over-year, driving brand interest [3] - Brands like Nike, Target, Ulta, Sephora, Tarte, ALO, and Adidas are launching on LDK to connect with creators and audiences [3] - Brands curate existing creator content on LDK, rather than creating their own [6] Consumer Behavior & Trends - Average order values are up 7% year-over-year on LDK [9] - Consumer spending is almost $1 billion more this year compared to last year [10] - Consumers are prioritizing in-stock availability over price, with a 300% increase in searches for gifting in September [10] - Consumers expect creators to help them source alternative products when items are out of stock [10] Platform Features - One in five searches on the LDK app includes a brand name [7] - LDK offers a unique following feed where users choose the content they see [8] - LDK has launched a free "all-in-one creator platform" for brands [11] - There have been about 7 million pieces of original content just on the LTA platform alone from these creators year over year [5]