What advertising taught me about sustainability | Peter Economides | TEDxPlaka

Yesas. I heard so many amazing things today that with each speaker I was pulling out things that I wanted to refer to. But I'm staying with what one speaker said.Sharon, where are you. Sharon said the hive is on fire. And she spoke about bees and this incredible sense of community and common purpose that bees have got.and the way they all work together to protect the hive. And I think there's a massive lesson inside there. I always say the best way to predict the future is to create it.That's not easy, but ...