Nike CEO Shares the Company’s Biggest Issues and Its Reinvention Plan | WSJ

We're here at the uh LeBron James R&D lab and it's our advanced R&D center. We opened this up in in 2020. This is really the heartbeat of our innovation.>> You've basically been at Nike more than 35 years and you were brought back to fix a few missteps. How do you try to even reinvent a company that you know so well. >> It can overwhelm you, anybody, if you try to go, hey, we got to fix everything all at once.But what I tried to do is go back to what is essential to Nike and that is putting the athlete back ...