Travel Booking Company Peek Doubles Down on AI

Core Business & Strategy - The company positions itself as the "Shopify of experiences," providing an operating system and tooling for museums, tours, and activities providers to manage their businesses end-to-end [1][2] - Strategic M&A, including Acme and Connect in Go, strengthens the company's backbone by incorporating specialized infrastructure and technologies for specific verticals like museums, theme parks, and water parks [2][3][4] - Cross-pollination of best features across platforms and innovation on-site are key strategies for growth and synergy [5][6] AI Integration & Innovation - Recognizing that over 80% of businesses want to use AI but only 10% are, the company is integrating AI tooling into its platform [6][7] - Dynamic pricing tools, incorporating factors like weather, seasonality, and local demand (e.g., Taylor Swift concerts), have increased revenues for businesses by 5% to 20% [7][8] - AI-driven automation of operations saves clients thousands of hours and millions in costs by automating manual tasks like rescheduling [8][9] Market Trends & Solutions - Over half of consumers are inspired to book experiences based on influencer content, prompting the company to create influencer marketing tools [10] - The influencer marketing tools enable operators to reach hundreds of thousands of potential travelers [11] Funding & Future Plans - A recent $70 million funding round will be used to consolidate platforms, layer in more AI, enhance tech talent, and expand sales efforts [12] - The company aims to double down on innovation and sales, bringing its tools to more businesses [13][14]