Amazon(US:AMZN) CNBC Television·2025-11-28 13:43Amazon Prime Video Strategy - Amazon is investing heavily in sports to enhance the value of Prime membership, aiming to make it the best membership program globally [7][8] - The strategy involves securing top-tier sports rights in different countries, such as NFL, NBA, and NASCAR in the US, Champions League Soccer in Europe, and NHL in Canada [6][7] - Amazon is expanding its sports offerings globally, including broadcasting an NFL game internationally for the first time, to grow its international fan base [13][14] Black Friday Sports Programming - Amazon is offering 15 hours of live sports programming on Black Friday, accessible for free to all Amazon customers [2] - The programming includes the Capitol Skins game, an NFL matchup between the Eagles and the Bears, an NBA Cup elimination game between the Knicks and the Bucks, and a game between the Lakers and the Mavericks [3][4] - Black Friday deals are available throughout the games, allowing customers to shop directly from their couches [5] Advertising and Profitability - Advertisers are responding positively to Amazon's sports and entertainment offerings on Prime Video, due to the ability to offer full-funnel advertising and close the loop to purchase [9] - Advertising for Black Friday on Prime Video is up 40% year-over-year [11] - Amazon does not disclose the profitability of Prime Video separately but indicates satisfaction with its financial trajectory, justifying continued investment in sports and entertainment [11][12]