How Amazon Built A $70 Billion Clothing Business

Amazon has become America's go to destination for clothing. Pandemic fueled e-commerce spending sent Amazon's clothing sales soaring back in 2020. It further solidified Amazon as the top apparel retailer in the US, a spot previously held by Walmart up until 2018.But it wasn't just a pandemic fad. The segment has continued to grow. Nearly 13% of all US clothing sales came from Amazon in 2020.For its apparel and footwear, sales were more than double Walmart's and more than ten times the competitor's online cl ...