Shopify Sees Uptick in Black Friday, Cyber Monday Sales

E-commerce Sales Trends - Black Friday sales reached $62 billion, a 25% increase from the previous year [1] - Peak sales hit $51 million per minute on Black Friday [1] - Real-time global commerce is approximately $25 million in sales per minute, with about 25,000 orders per minute [3] - Shopify has seen nearly 70 million unique shoppers [3] Geographic Performance - Top selling countries for Shopify include the U.S., U.K., Australia, Germany, and Canada [5] - Top selling cities in the U.S. are L A, New York, and San Francisco [5] - 17% of orders were cross-border, indicating international shipping [6] Consumer Behavior & Preferences - Consumers are buying more items for their home, such as kitchenware, puzzles, and blankets [8] - Consumers are geographically agnostic and prefer to buy from brands they love [9][10][11] - Consumers are shopping brands, not just channels, indicating a post-channel world where they interact across various platforms [11][12] AI Integration - AI-driven traffic to Shopify stores has increased sixfold since January [13] - Shopify has integrated with platforms like Perplexity and WeChat, allowing brands to sell directly within conversations [14] - Merchants are using AI tools like Sidekick to design, create marketing copy, and analyze data [16] Economic Factors - Shopify is tracking consumer confidence and spending appetite at checkout, currently seeing $25 million going through checkout every minute [18][19] - Shopify is developing tools to help merchants navigate cross-border tariffs and global uncertainty [20]