Netflix's biggest competition isn't Paramount, it's YouTube — and everyone in media knows it.

YouTube is a big winner because the biggest competition that Netflix and everyone else in the media industry faces is from YouTube, which has about twice the viewing time spent than Netflix does in any given month. And this deal, whoever ends up with this prize, so to speak, is not in any stronger position visav YouTube, whose popularity is powered by content creators, not classic studio produced traditional content. And this whole deal begs that question.And you could argue that for a lot less money, Netfl ...