Trump Tariffs Ended China’s Monopoly on US Video Game Consoles

Supply Chain Shift - US tariffs on Chinese goods led to a dramatic supply chain shift in the video game console industry [1] - China's share of US console imports decreased from nearly 90% to less than 5% due to tariffs as high as 88% [2] - Vietnam's share of US console imports increased to 75% or more with tariffs of about 10% or less [2] - Vietnamese manufacturers' monthly exports of video game consoles to the US increased from less than 30 million USD to over 400 million USD [3] Production and Investment - Key suppliers for Sony, Microsoft, and Nintendo have been building or acquiring new factories and warehouse space in Vietnam since early 2024 [3] - Analysts predict that production lines will not revert back to China, even if the tariffs disappear [3] Market Impact - US holiday shoppers may not have noticed the supply chain realignment because store shelves have remained stocked [4] - Consumers may have noticed price increases on some older video game console models due to the tariffs [4]