Meta’s $2 Billion Bet To Win Over Enterprise Customers
Meta PlatformsMeta Platforms(US:META) CNBC·2026-01-21 17:00

With mounting pressure to justify its AI costs, Meta's ambitions to serve enterprise customers face real challenges. Its latest acquisition, a reported $2 billion for Manus, which sells AI agents via subscription to small businesses and entrepreneurs, epitomizes that challenge. CNBC has heard from multiple customers that are canceling their subscriptions.While that's just a tiny percentage of Manus' subscriber base, it does speak to startups concerns about Meta. One of those customers is Seth Dobrin, the CE ...