Why Disney Is Betting $60B on This Secret Team

Disney is betting $60 billion on a secret team of 3,000 people. But not long ago, this team was under serious scrutiny, clashing with executives over their insular culture and big spending. The team is called Walt Disney Imagineering.They designed every roller coaster, princess castle, and restaurant at Disney theme parks and cruise ships. When Bob Tape took over Disney's parks business in 2015, he focused intensely on Imagineering. He brought in financial executives to try and manage budgets and several pr ...