McDonald's doubles down on value messaging, boosts sales in the fourth quarter

This has been about an 18-month or so journey for McDonald's, but that US comp number that you guys were just talking about up 6.8%. The company is lapping the E. coli incident from last fall, but it saw traffic rise, which is really key for momentum in this environment.You heard CEO Chris Kay saying they gained share with low-income diners. Uh upper income diners also coming in, and he basically said, "We're exactly where we hoped we would be at this point in the year." Now, Wall Street largely uh reacting ...

McDonald's doubles down on value messaging, boosts sales in the fourth quarter - Reportify