Why New Balance sales are soaring while Nike falls

New Balance just reported their 2020 financial results, and CNBC got an exclusive look at how the company performed before those results were released to the public. At a time when major sneaker brands like Nike are shrinking. You have New Balance coming in, actually growing sales, and that's because they've taken a 120 year old sneaker brand and made it cool again.With younger shoppers. And 2025, New Balance grew sales by 19% to 9.2% billion. And that is the fifth year in a row that they managed to grow sa ...