What Planet Fitness And Lifetime's Performance Tells Us About The ‘K-shaped’ economy

Here's what two of America's most popular fitness chains tell us about the US's K-shaped economy. Now, premium gym Lifetime Fitness, where memberships can exceed $300 a month, had a great 2025. At the same time, growth for value chain Planet Fitness is cooling.Let's be clear both brands reported double-digit revenue growth, expanded their footprints and improved profitability in 2025, but their business models are setting them up for different outlooks in 2026. And that mirrors the diverging paths of the Am ...