Amazon joins the Masters party with live broadcast rights

Uh, and Amazon, for the first time ever, will have live uh, broadcast rights to the Masters. This will happen today and tomorrow, exclusive coverage from 1:00 p. m.to 300 p. m. Now, this may seem like an odd fit.Amazon, of course, is known for its giant e-commerce business, and The Masters is probably the least ecommerce friendly sports tournament of any tournament potentially in the world. I mean, the Masters has this steeped reputation uh in doing everything in sort of an anti-commercial way. They have th ...