How Nigel Sylvester built a brand bigger than BMX

Why I love doing this podcast is because I'm always having new interesting conversations, especially here at Cannes Lions. Lots of people people that I haven't talked to before stepping up onto our pier. One of them is a professional BMX athlete Nigel Sylvester.I've never talked to you before, but I I just I love your work. [laughter] Like I've been following you for so long. >> I appreciate you.Thank you so much. >> So, what brings you here to Cannes Lions. Like how do you spend this time.>> Man, the energ ...