「三线小城」盯上匹克球

Core Viewpoint - The article discusses the rise of pickleball as a new urban identity in China, particularly in smaller cities, highlighting its low entry barriers and broad appeal across age groups, which makes it an attractive option for urban development and economic stimulation [6][20][38]. Group 1: Pickleball as a City Identity - Pickleball has quickly become a city label for many smaller cities in China, even before it is fully recognized in major metropolitan areas [7][9]. - Cities like Hebi and Baoding have actively promoted themselves as "Pickleball Cities," with Hebi constructing 512 courts and hosting various competitions [10][11][13]. - The economic impact of hosting pickleball events is significant, with Baoding's first pickleball exchange competition generating direct consumption of 10.3 million yuan and indirect consumption reaching 46.98 million yuan [17]. Group 2: Characteristics of Pickleball - Pickleball is characterized as a low-threshold sport, making it accessible to a wide range of participants, including the elderly and families [20][22]. - The sport's compatibility with existing facilities, such as tennis and badminton courts, facilitates its rapid adoption [20]. - The social and trendy aspects of pickleball attract younger demographics, enhancing its visibility and popularity [22]. Group 3: Economic and Social Implications - The development of pickleball in smaller cities can activate local resources in tourism, dining, and other sectors, thereby stimulating economic growth [17][18]. - The sport aligns with national policies promoting fitness and weight management, making it a strategic choice for urban development [26]. Group 4: Future Challenges - The sustainability of the "Pickleball City" label will depend on the depth of local resources, project alignment, and ongoing investment [28][30]. - As the sport matures, cities will need to focus on long-term strategies and community engagement to maintain interest and participation [34][35]. - The initial enthusiasm for pickleball may wane without continued government support and local market development, particularly in less affluent areas [35].